Real Work

Real Work

Alzheimer's Association Publicity

Alzheimer's disease is this county's sixth leading cause of death. Sadly, victims are being diagnosed at younger and younger ages. To help spread awareness about these and other facts, monthly publicity regarding early warning signs of the disease is part of the overall public relations strategy for the Mid South Chapter which covers 75 counties in Tennessee and Alabama.

EveryDay PR Blog

Targeted to business professionals, along with the occasional friend and relative, EveryDay PR encourages readers to consider a viewpoint from an experienced public relations practitioner. Never intended as a business development tool, the blog has generated business for Hart PR. Blog  subscribers range from Alabama to Australia, and content combines current issues, controversy and satire. Visit the blog.

Gibbs Gardens Press

Named by Southern Living magazine as the most spectacular daffodil display ever and home to this country's largest Japanese Gardens, Gibbs Gardens in North Georgia epitomizes the ideal in a visual story. Under guidance from its Arkansas-based agency of record, Hart PR helped publicize the opening of the 300-acre estate, which includes a Water Lily Garden with 140 varieties of unique lilies and a replica of the bridge in Monet’s Garden at Giverny. See http://www.pitchengine.com/gibbsgardens for the national level pitch.

High BMI? Website

To provide professional public assistance resources to parents of overweight and obese children, the High BMI? website targets rural counties in which the issue is most prevalent. The site's launch was timed in conjunction with legislatively mandated Body Mass Index testing in public schools. The project was made possible through a state administered by the Tennessee Dietetic Association. Visit the website.

iVantage Health Analytics Company/Product Launch

In 2011, veteran healthcare technology service providers combined their strengths to provide comprehensive and objective business information products to help hospitals and health systems meet requirements of healthcare reform. The newly formed company and its subsequent new product launch relied heavily on national level publicity to make their announcements with the intentional marketing strategy of personalized sales follow up. See press release.

Make-A-Wish Foundation Annual Campaign

An important awareness and fundraising campaign for the Make-A-Wish Foundation, as part of the annual Macy's Believe Campaign, Hart Public Relations collaborated with the charity's Arizona-based agency of record to handle local market media relations. In addition to mainstream media coverage and online promotions, we also were able to introduce local contacts who graciously donated their monetary and business services to fulfill the wishes of this year's pediatric cancer patient so that the event was entirely at no cost to the nonprofit. See details.

Vision and Voices Brochure

Vision and Voices, a first for CABLE, Nashville's largest professional organization, highlights how members fulfill the group's mission to connect women and opportunity. The multiple purposes of this promotional tool included marketing, membership recruitment and fundraising. See the brochure.