UPDATE: Peyton picks Denver. Shoney’s has pancakes on their face. Nissan must make good on its offer. Let the Monday morning quarterbacking begin.
So the Indianapolis Colts drop Peyton Manning (who didn’t see that coming?), and NFL teams across the country are vying for the superstar QB who hasn’t played in a season following multiple neck surgeries. Of course, the ultimate goal (no pun intended) for the franchises is to improve season records and make more money for management and players, because they apparently don’t already make enough.
While I can’t speak for California or Colorado, I can speak as a resident of Tennessee, where all the ideas that are supposed to be kept in the conference room have become mainstream. Nashville-based Shoney’s Restaurant is running ads showing a stack of pancakes with “Peyton, sign here and Tennessee would really be stacked.” And the best part? Peyton would get free pancakes throughout his Titans career at any area Shoney’s!!!
Well, stop the presses. Free pancakes? What a deal maker! Per Mike Stopper, VP of branding for Levenson & Hill, the Texas-based ad agency of record, “..the idea is to show we are a local based company and have ties to the Nashville community and put ourselves out there to make it happen.” Hmmm……
Here’s a thought. If your product/service has a chance of offending someone, then keep the idea in the boardroom. What about Matt Hasselbeck, Jake Locker and all the other players who signed on with the Titans? Why didn’t they get free pancakes?
Or what about the homeless people living under a bridge? They call Tennessee their home – do they get free food too? Maybe their tip wouldn’t be as much, but hey, surviving another day in a cardboard box is their version of a win.
And seriously, how in the world can a Dallas-based ad exec, say with a straight face “we put ourselves out there to make it happen?” Really?
Sadly, Shoney’s isn’t the only entity risking offense. Tennessee-affiliated Nissan also announced it would build Peyton a full size pickup regardless of his NFL selection. And our State Legislature took time from their über busy decision-making process to pass a resolution supporting Peyton’s return to Tennessee.
OK, so I’ll never go to another Shoney’s (not really a hardship), I won’t buy another Nissan, and I’ll continue to cringe at such riveting policy making from our elected officials.
Peyton, give us all a break, and announce your decision today.